F*CK YOUR FRICTION!
By Mitch Mitchem
Do I have your attention? Because if I don’t, you’re probably too far gone, and you are in deep trouble as it pertains to the future of EVERYTHING. If you can handle my language, read on and brace for impact. I am no longer messing around. I am starting a revolution, against friction.
Over the past 2 years, as AI has started to permeate all our human business and personal lives and while it has proven to be a breakthrough in technology, our human side, the friction and distraction time wasting human need to be right instead of getting this right, is emerging in every corner of our society.
I’ve watched the same pathetic pattern unfold, boardrooms paralyzed, sales calls stalling, workshops wasting oxygen, client engagements drowning in time draining distractions discussed as progress. Our business world is crumbling under the weight of this friction.
And I have heard all the bullshit excuses from parents and schools on why they won't prepare our kids for a future with AI, from, "But we have a slow process." to "We are just not ready for that yet." Meanwhile I have been screaming from the rafters, "WE ARE OUT OF TIME!"
I have talked to distracted people who live on their phones about all this crazy friction and they are either too weak or too addicted to put the damn phone down and focus.
I’ve had it up to here with the delays, the corporate groupthink, the weak-ass hand-wringing. I’m not here to be polite anymore. I’m not here to play your game. I’m here to torch the broken systems stealing your time, your money, your energy, and your damn life. And if this message and my new book, Fuck Your Friction, offends you, then I hate to tell you this, you are beyond help. We don't have time to be offended.
A revolution gets started by the bold.
You say you want speed, clarity, efficiency, innovation. But your systems, your tools, your culture, and your choices all scream the opposite. Every single day you lose time, money, energy, and momentum to something you don’t even see anymore.
It’s not your strategy.
It’s not your politicians.
It’s not your kids.
It’s not your people.
It’s friction.
Friction is Killing Us
This is the gut punch you’ve been avoiding: Friction is the silent assassin murdering your potential, your time, taking your ability to truly produce, and it’s everywhere.
wIn my book, you can pre-order to get the advanced copy before anyone, I define it as the uninvited bastard that screws you six ways to Sunday by:
Blocking your zone: It yanks you out of your flow, forcing you to wrestle with problems you shouldn’t even face, think software glitches or endless logins.
Shattering your focus: It interrupts mid-task, mid-life, mid-everything, making you restart your brain like a damn car with a dead battery, 23 minutes lost each time, per Dr. Gloria Mark who I discuss in the book.
Derailing your rhythm: It hijacks simple moments with stupid, avoidable obstacles, like a toy needing assembly or a call tree from hell, turning joy into a grind.
Forcing surrender: It builds mazes of bullshit so thick you ditch goals, whether it’s a project or your sanity, because the path’s a nightmare.
This isn’t just inconvenience; it’s a calculated theft. Scalable Software clocks workers losing 720 hours yearly to this crap. Gallup pegs it at $8.8 trillion drained globally, enough U.S. time to build 40 Empire State Buildings annually. Me? I timed 2 hours, 37 minutes in one day, logins, resets, waits, stolen from my kids, my wife, my business. Friction’s a choice by systems that thrive on your distraction, and it’s killing us.
The Fierce Truth
Just today, I was told someone on my team needs to watch videos to learn new software just so we can get paid for invoicing. I told them no. DO NOT watch a video, not even one. Hint as I say in the book,
“If your product demands tutorials, your software is complete shit. Period. End of story.”
You think you’re making progress? You’re drowning in delay. Over this last year, I’ve grown bone-deep exhausted watching leaders hide behind process, committees, and spineless indecision. For example, here is how we get shit done at HIVE. I step on stage, ignite the room (because I rock), people nodding, scribbling notes, snapping pics, shouting “This is it!” I am then told, "It's the best AI talk we have ever seen. Can you help us?"
I say of course, and we set up a meeting. Then it’s three more people added to the next call for their "input." Enter the internal “AI champion” a walking disaster who started using AI about five weeks ago and couldn’t train a human to walk from here to there, but they now start stalling everything so they feel like the smartest person in the room, “FRICTION!” I yell in my head. Then calendar shuffles, budget excuses, “let’s wait for Q4.” And now you have wasted my time.
Weeks drag to months, and they slink back begging for a discount. No. You don’t need a discount. You need a mirror. You’re not ready to lead. You’re not ready for speed. You’re not ready for the future that’s already here. Your committee? A crutch, a shared addiction to analysis paralysis. And it’s costing you everything. Goddamn, that felt good to say. You are addicted to the processes of friction and it is taking you over.
I Wrote the Book Because I Snapped And I bet you have too.
I hit a breaking point.
I was conducting keynotes on the topic of AI. Running a company. Raising a family. Building systems. And I started clocking how much time I was wasting not on “tasks,” but on nonsense, logging in, waiting, fixing, resetting, validating, troubleshooting, waiting on clients who are flodded in process and useless structures, distracted by my endless phone alerts.
I was hemorrhaging over 2.5 hours a day to friction. Multiply that by a year? That’s a full month of my life stolen by broken systems and useless workflows.
So I did something about it.
I built a methodology.
Then a framework.
Then a manifesto.
Then a book.
It’s called F*ck Your Friction, and it’s not a productivity book.
It’s a field manual for modern freedom. A weapon. A war cry. A system breaker. It’s going to take back the time you have lost from the systems built to steal it.
The Wake-Up Hammer
This is your wake-up call, delivered with a sledgehammer. AI isn’t just a tool—it’s an x-ray, exposing how slow, disconnected, and ineffective we’ve become. You scroll. You meet. You debate. You “revisit.” Meanwhile, your competitors are building frictionless machines, hiring decisive warriors, deploying AI with laser focus, and leaving you in the dust. The winners aren’t geniuses. They’re faster. Sharper. Intolerant of your bullshit. Allergic to complexity.
The Wrecking Ball Drops
My new book, drops in less than three weeks, and it’s not just a book, it’s a wrecking ball.
Inside, I hand you the raw framework I’ve forged to:
Slash 2.5 hours of daily waste.
Annihilate committee delays across every industry.
Conduct a personal and business Friction Audit for every broken system in your life.
Unleash AI that actually gets shit done.
Gauge real usefulness, not bloated features.
Reclaim control of time, team, and tools.
Learn when to dig in and solve a problem or say, “F’ this” and walk away.
You’ll learn to roar NO to slow people, things that take forever, and bad tech. You will say NO to processes protecting the weak minded people who need to “feel” smarter than you or the tech. You will learn to say NO to meetings that should’ve been actions. You’ll lead again, not with more data or another damn dashboard, but with speed, clarity, and ruthless usefulness.
Read on ONLY if you are ready to get your life and business back.
For the few who aren’t just talk: I’m throwing down a gauntlet, but let’s be real, most of you won’t bite because you are just not ready.
For the rest of you, here it is: $5,000. Two hours. Me. Pick your poison, tech stack, sales process, team mess, leadership chaos, even your personal schedule. We’ll tear it apart, audit every friction point, and I’ll drop a real-time strategy, no fluff, no slides, no damn basic “takeaways.” You will get REAL change. You’ll walk out with a blueprint. Your call. But if $5,000 isn’t worth it, you’re not ready. And that’s the whole fucking point. I am about to start changing everything, and I need to work with the people who are ready.
The Brutal Reality
The truth no one else has the guts to spit: You’re out of time. Your team’s burning out under process quicksand. Customers ditch the second they hit friction. Your best talent’s fed up of asking permission after permission to use a useless system to do one task. Your future, and your kids’, is suffocating in distraction. You think you’re busy? You’re stuck. Friction’s robbing you blind, and you’re letting it. More planning? More bodies in the room? More approvals? Wrong. You need a blowtorch to the friction all around us.
The Line in the Sand
If your team can’t pick lunch, they won’t decide on AI enablement. If your “expert” needs weeks to prep unmastered tools, you’re flushing cash. If three meetings can’t fix a broken process, you deserve the wreckage.
F*ck your friction. Grab the book. Book the audit. Or get left behind. You won’t say you weren’t warned. Wake the fuck up. We’re out of time.
Let’s move.
