VISIT DENVER
Case Study: VISIT Denver Leads the Way with Cutting-Edge AI Implementation Across 67 Employees
How HIVE partnered with forward-thinking VISIT Denver to elevate their already successful operation through strategic AI integration and experiential learning.
Client Introduction
VISIT Denver, The Convention & Visitors Bureau, is the official marketing arm for the city of Denver, Colorado. As a progressive organization, they promote the city as a premier destination for conventions, trade shows, and leisure travel, driving economic impact and enhancing the city's brand. Always at the forefront of innovation, VISIT Denver consistently seeks new ways to enhance their effectiveness and maintain their competitive edge.
The Vision: Pioneering AI Integration for Enhanced Performance
VISIT Denver, already a high-performing organization, recognized the transformative potential of AI and sought to be at the cutting edge of this technological revolution. With a forward-thinking mindset, they aimed to:
Lead Their Industry: Position themselves as pioneers in AI adoption within the destination marketing sector.
Enhance Team Capabilities: Elevate their already talented 67-person team with next-generation AI tools and skills.
Amplify Efficiency: Take their existing workflows to new heights of productivity and creativity in slide deck creation, email communication, ideation, marketing, sales, and membership management.
Create a Strategic Advantage: Develop a unified, organization-wide approach to AI implementation that would set them apart from competitors.
VISIT Denver sought a partner who could help them realize this ambitious vision, ensuring their team would not just adopt AI but excel with it, further cementing their position as industry leaders.
At our team kick off, it was critical to lay the foundation for the entire engagement. This is just a sample of that 90min kick off event.
All VISIT DENVER team members also gained access to a 2 part multiple modules learning course as part of the engagement. This is a sample.
The Solution: HIVE's Human-Centered AI Enablement Program
Recognizing VISIT Denver's progressive vision, HIVE designed a comprehensive, human-centered AI enablement program tailored specifically to elevate their already strong organizational culture. The solution focused on practical application, experiential learning, and building upon existing strengths.
Key Components:
Kickoff Workshop: An engaging initial session to introduce advanced AI concepts and build organization-wide enthusiasm for the cutting-edge initiative.
Departmental Workshops: Customized, experiential training sessions delivered to every department, focusing on innovative use cases and advanced skills relevant to their specific functions.
Experiential Learning Focus: All training emphasized hands-on practice and interactive exercises to accelerate adoption and build confidence with new technologies.
Strategic Tool Implementation: HIVE facilitated the enterprise-wide adoption of ChatGPT Enterprise and Beautiful.ai Enterprise, providing state-of-the-art tools for enhanced communication, content creation, and ideation.
Leadership Alignment: A dedicated presentation to the VISIT Denver Board of Directors showcased the strategic vision and potential of the initiative.
Extended Ecosystem Reach: A special 90-minute session was offered to the entire VISIT Denver partnership network, demonstrating their thought leadership in the industry.
HIVE's approach centered on augmenting human capabilities, using AI to enhance rather than replace human skills, and ensuring the technology integration was frictionless and empowering for this forward-looking team.
Implementation: A Visionary Leadership-Led Transformation
The engagement, structured as a one-year contract, is still ongoing, demonstrating a deep strategic partnership. A key success factor was the visionary commitment from VISIT Denver's CEO, Richard Scharf, who championed participation in the workshops, signaling the strategic importance of AI enablement as a competitive advantage.
Process Highlights:
Visionary Leadership: Executive commitment positioned AI adoption as a strategic priority and opportunity.
Enthusiastic Adoption: The experiential learning format fostered excitement and innovation across the organization.
Board-Level Strategic Vision: Presenting to the board secured high-level alignment with the organization's forward-thinking direction.
Continuous Innovation: HIVE provides bi-weekly, on-site facilitation office hours. A dedicated HIVE team member spends a day at VISIT Denver's offices every two weeks, collaborating on innovative projects and ensuring the team continues to push boundaries with AI tools in their daily workflows.
This unique combination of visionary leadership and continuous, hands-on innovation support has positioned VISIT Denver at the forefront of AI adoption in their industry.
The Results: Performance Elevated Across the Organization
The HIVE AI enablement program helped VISIT Denver achieve their vision of becoming AI pioneers:
Organization-Wide Excellence: The entire 67-person team became even more effective, streamlined, and efficient in their already strong operations.
Successful Advanced Tool Adoption: Widespread, enthusiastic adoption of ChatGPT Enterprise and Beautiful.ai Enterprise across all departments.
Significant Performance Enhancements: Impressive improvements were realized in numerous workflows, including:
Slide deck creation
Email writing and communication
Ideation and brainstorming
Marketing content generation
Sales processes and outreach
Membership management
Empowered, Forward-Thinking Workforce: Team members actively use AI tools for a diverse range of tasks, demonstrating innovation and leadership.
Enthusiastic Feedback: The overall sentiment was overwhelmingly positive, with team members describing the transformation as "amazing."
Setting the Standard for Strategic AI Integration
VISIT Denver's journey showcases the power of visionary leadership and strategic AI adoption. By combining cutting-edge tool implementation with experiential learning, strong leadership commitment, and ongoing innovation support, HIVE helped VISIT Denver further elevate their already successful operation. The organization is now more efficient, innovative, and better positioned as an industry leader in an increasingly AI-driven world.